As John DellaContrada an UB Internet-Culture Expert says in his "Self-Googling" Isn't Just Vanity; It's a Shrewd Form of Personal "Brand Management"
"Self-Googling" -- searching for your own name on the popular Google search engine -- may seem like an innocuous act of vanity, but a University at Buffalo communications professor recommends it as a shrewd form of "personal brand management" in the digital age.
I don't do this much, but how can I resist? I write this blog and few other things in other places so I wondered what people find when they search my name. So I googled my surname... I got 7 out of 10 results on the first page.
And as John DellaContrada consludes
"Starting your own Weblog or Web site can help you to shape your public image, and make sure that it accurately reflects your abilities and interests."
So what are you waiting for? Go out there and start writing!